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Apple Users Are Keeping Their Devices for Longer as Upgrades Slow

Hartley Charlton | July 10, 2024  
Apple users are holding onto their devices for increasingly long periods of time as upgrade cycles slow, data from Consumer Intelligence Research Partners (CIRP) suggests. In recent years, a shift has occurred in the behavior of Apple customers, who are increasingly opting to retain their iPhones, iPads, and Macs for extended periods before upgrading. In […]
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