News, reviews and insights about digital accessibility

Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits

Ivan Mehta | January 25, 2023  
Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and […]
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