News, reviews and insights about digital accessibility

WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam

Ivan Mehta | July 11, 2024  
WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and […]
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